WHAT IS KYIS?

KYIS stands for “Know Your Inner Song.” Inside each of us is a beautiful melody—made up of every part of who we are.

The joy and the grief. The softness and the fire. The shadow and the light. Each note, each lyric, holds meaning.

We believe none of these pieces should be silenced or cut out. Because when they’re all honored—when your truth, your boundaries, your voice, and your story are allowed to coexist—they create the perfect harmony that is you.

KYIS is about radical self-acceptance, expression without apology, and remembering that your wholeness is your power.

OUR STORY

KYIS Aesthetic was founded in 2024 by Lauren McFarlane and Janice Joseph, two best friends with a shared belief in the power of truth and self acceptance. Inspired by their journey of self-discovery and acceptance, Lauren and Janice decided to channel their experiences into a creative project to connect with people on the same journey.

LAUREN

I spent most of my life trying to be the perfect person that everyone told me I should and be all the while losing my own sense of identity. I constantly tried to prove myself but was always left feeling like it was never enough. Over the last several years, I have been unlearning the idea of perfection and uncovering who I really am outside of all the expectations and opinions of others. And as I have dissolved so many of my past identities, I step closer to my true self every single day. I no longer feel the need to prove myself. I just get to show up exactly as I am in each moment knowing that I am safe with myself and safe with the people that I choose to surround myself with.

Becoming my most authentic self completely changed my life. I became happier, healthier, I formed more genuine connections and am genuinely enjoying the ride to the fullest. THIS is why authenticity is so important to me. Because everyone deserves to live in more joy instead of weighed down by stress and the opinions of irrelevant people.

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JANICE

Although I’ve had many instances in my life where I was the brave soul to challenge norms, raise questions and share sentiments that other people were thinking, but were too uncomfortable to share, I’ve spent many years of my life feeling censored because of my environment.

I felt like an alien living on the wrong planet. Eventually I was faced with two options, to continue down a path of unfulfilling conformity or to love and accept my authentic self even if it meant I could lose everything and everyone in my life. Had I known that that a life of authentic living would also include difficult endings and taking giant leaps of faith on a regular basis I probably would have reconsidered my journey. Has it been challenging? Yes, but it has also led me on many unexpected adventures and most importantly it has helped me create a deep meaningful relationship with myself.

OUR CORE VALUES

Unfiltered Living

Unapologetic Self-Acceptance

Uninhibited Expression